Few people in the UK are yet aware that for the past few years, the huge media regulator (and censor) Ofcom has had the power to regulate online video services. The EU’s Audio Visual Media Services Directive (AVMS) was intended to extend broadcast regulation to online TV catch-up services. In this country, Ofcom was tasked with implementing the directive, and promptly outsourced the job to a private organisation, ATVOD.
The regulations were originally expected to apply only to services such as 4oD and the BBC’s iPlayer; but ATVOD had different ideas, taking a far broader view of what constituted a “TV-like” service. ATVOD’s first move was to effectively wipe out the UK porn industry overnight by insisting British porn sites verify the age of all visitors before allowing them to see any naughty bits: a requirement so onerous that no site could possibly hope to implement it and stay in business (ATVOD claims the support of the “responsible” adult industry, but this in fact consists of TV and DVD companies who are delighted to see their online competitors closed down).
In the interest of full disclosure, mine was one of many businesses affected, and I closed my company in 2012. Playboy moved …read more